Retention Team
We Run Retention. You Keep the Players.

Not a plugin you have to staff, learn, and operate. A team. For sportsbook and casino operators who don't have an in-house CRM function, we build and run retention end to end — and you pay on the outcome, not the seat.

You Paid to Acquire These Players. Then Nothing.

Plenty of operators running 2K to 200K monthly active players have no real CRM function at all. No segmentation, no lifecycle campaigns, in some markets not even email. Every player you acquired quietly goes dormant, and you buy a new one to replace them.

No CRM muscle

Building an in-house retention team means hiring a CRM lead, analysts, and content people, then buying and integrating a platform. Months of cost before the first campaign ships.

Platforms are heavy

The specialized iGaming CRM platforms are effectively large IT projects. You still need a team to run them. The tool is not the answer when you have no one to operate it.

Acquisition treadmill

Without retention, every dollar of CPA buys one visit. You keep refilling the top of the funnel because the bottom leaks. Retention is the cheapest traffic you'll ever buy.

What the Retention Team Does

We are your CRM function until you're big enough to want your own. Everything the old CRM AI Wizard did as a tool, we now run as a service.

Segmentation & Data

Know Every Player

Behavioral segmentation across your player base — by sport, bet type, deposit pattern, and lifecycle stage. We build the segments most operators never get around to.

Behavioral Segments Lifecycle Stages
Campaigns & Reactivation

Content That Gets Clicked

Personalized betting content for sports and esports — weekly digests, churn triggers, event-driven campaigns, reactivation flows. Localized and multi-language. Sports-native AI, not generic templates.

+26% CTR vs. Generic Real-Time Triggers
CRM Intelligence

The Brains Behind It

The AI that decides who to reach, when, and with what. One-click deep links back into your sportsbook. We plug into Optimove, Braze, or any CRM — or set up a channel if you have none.

Any CRM Deep Links

A Team, Not a Migration

Build It Yourself

Buy a Platform, Hire a Team

Months of integration, a CRM platform license, and the headcount to operate it — before a single retention dollar comes back. That's the path the big iGaming CRM vendors sell you.

Retention Team

We Bring the Team

You give us access to your player data under contract and a channel to reach them. We run the whole thing and report on the outcome. Pilot in weeks, not quarters. Priced on the uplift, not per seat.

Prefer to keep everything on your own surface with zero data sharing? Our Betting Companion overlay runs on-site and exports nothing — start there and add the team later.

Who It's For

Operators from roughly 2K to 200K monthly active players — the band where retention matters most and in-house CRM is least likely to exist. Exact fit depends on your market and geography.

Stop Renting Players. Start Keeping Them.

Let our team turn the database you already paid for into your highest-ROI channel.

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