Betting Companion
Personalized Picks, On Your Site

A JavaScript plugin that embeds directly into your sportsbook. Surfaces personalized pre-match recommendations for sports and esports — and helps players discover and build interesting bet slips based on their preferences and real statistical patterns.

Players See Odds. They Don't See Opportunities.

Your sportsbook shows hundreds of events and thousands of markets. Most players stick to what they know — missing matches and bet types that would genuinely interest them.

86%
Opt out from irrelevant content
80%
Want personalized experiences
+15%
Betting diversity with personalization

From Generic Sportsbook to Personal Recommendations

Same events, completely different experience for each player.

Standard Sportsbook
Upcoming Matches
🏴󠁧󠁢󠁥󠁮󠁧󠁿 Premier League
Man City vs Liverpool
1.953.503.80
Arsenal vs Chelsea
2.103.403.20
Tottenham vs West Ham
1.753.804.50
🇪🇸 La Liga
Real Madrid vs Getafe
1.355.258.00
Barcelona vs Atletico
1.653.805.50
With Betting Companion
Recommended For You
Man City vs LiverpoolTop Pick
BTTS has hit in 100% of top-6 clashes at Etihad this season. Your BTTS bets have a 67% hit rate.
BTTS: Yes@ 1.72
Bayern vs DortmundForm
4.1 avg goals in this fixture. Over 2.5 has landed in 8 of last 10.
Over 2.5 Goals@ 1.55
Suggested Betslip
✓ City vs Liverpool — BTTS1.72
✓ Bayern vs Dortmund — O2.51.55
✓ PSG vs Lille — BTTS1.80
Combined@ 4.80
Open Betslip →

What the Companion Does

A content layer that sits on top of your sportsbook — surfacing the right events, markets, and narratives for each player.

Recommended for you
Top Pick
Man City vs Liverpool @ 1.72
Form Match
Bayern vs Dortmund @ 1.55

Pre-Match Picks

Surfaces events each player is most likely to bet on, based on their history.
Suggested Betslip
✓ City vs Liverpool — BTTS1.72
✓ Bayern vs Dortmund — O2.51.55
✓ PSG vs Lille — BTTS1.80
Combined@ 4.80

Bet Slip Builder

Assembles personalized combos — BTTS accas, safe singles, high-odds specials.
8 / 10
BTTS hit in last 10 derbies at Etihad
67%
Your BTTS bets hit rate this season

Contextual Narratives

Every pick backed by stats — H2H trends, form streaks, referee patterns.
Man City vs Liverpool32 min
Bayern vs Dortmund1h 15m
PSG vs InterTomorrow

Coming Soon Events

Time-sensitive picks for matches about to kick off.
League of Legends — Gold Lead
T1
GEN
+2.4k gold @ 18 min
CS2 — Map Win Rate (Mirage)
NAV
FZE
72% vs 48% on this map

Esports Match Cards

LoL gold diffs, CS2 map stats, Dota 2 drafts, Valorant agent meta.
LoL Draft — Pick Phase
Draft advantage
Blue 62%Red 38%

Draft & Live Analysis

Real-time draft composition analysis with win probability shifts.

Projected Impact on Your KPIs

Based on industry benchmarks from operators using on-site personalization.

+25%

Bet Frequency

Players return more often when recommendations are relevant to their history and preferences.

+40%

Multi-Leg Adoption

Suggested accas drive higher-margin bet types with contextual statistical reasoning.

+30%

Browse-to-Bet Conversion

Widget converts passive browsing sessions into active betting sessions with relevant picks.

+0.5

Avg Betslip Legs

Gradual upsell from singles to multi-leg through personalized combo suggestions.

2-3 wks

Time to Live

JS embed — no backend integration, no platform migration required.

Generic AI Assistants Don't Understand Sports

Chatbots and general-purpose AI tools have no idea what makes a bet interesting. BidCanvas does.

Generic AI

Standard Recommendation Engines

Generic assistants surface popular events — "trending now" or "most bet on." They don't understand H2H patterns, form streaks, market types, or why a specific BTTS bet matters to a specific player.

Result: irrelevant suggestions that players ignore.

Sports-Native AI Built for Betting

BidCanvas Betting Companion

Built from the ground up for sports betting. Understands bet types, odds patterns, player behavior, league dynamics, and statistical context. Not "you might like this" — but "BTTS has hit in 8 of 10 derbies, and your BTTS bets have a 67% hit rate."

Sports intelligence, not generic AI.

Integration: 3 Steps, 2-3 Weeks

Embeds on any sportsbook — regardless of your platform vendor. No app rebuild, no platform migration.

1

Embed Snippet

Add one <script> tag and pass the player ID. 30 minutes of frontend work. Widget renders as a configurable overlay — doesn't alter your existing UI.

2

Connect Betslip API

Widget calls your existing betslip API to add selections. Standard REST or WebSocket. One-click additions go straight to the player's native bet slip — no friction.

3

Go Live + A/B Test

We handle segmentation, content generation, and A/B group assignment. You measure the uplift on bet frequency, diversity, and revenue per player.

Built for Operators, Designed for Players

Every feature drives engagement without disrupting your existing sportsbook experience.

Player Profile
SportFootball, Tennis
MarketsBTTS, Over/Under
Bet Size€5–€20
StyleWeekend Acca

Player Profiling

Learns from betting history. Recommendations improve over time.
H2H BTTS Rate80%
Home FormW-W-W-D-W
Avg Goals3.2

Statistical Reasoning

Every pick backed by H2H, form, and league data.
City vs Liverpool BTTS @ 1.72

Bet Slip Deep-Linking

One tap from insight to bet. No market searching.
Your Brand Colors
Widget adapts to your brand ✨

White-Label Design

Looks native to your sportsbook, not a third-party add-on.
A/B Test Results
Control
BidCanvas
Bet Frequency4 week test
+25% uplift ↑

A/B Testing Built In

Split traffic, measure uplift, prove ROI.
🇬🇧 🇪🇸 🇧🇷 🇩🇪 🇷🇺 🇯🇵
Culturally adapted, not just translated

Multi-Language

Content generated natively — adapted per market.

Phase 2 in the BidCanvas Integration Path

The Betting Companion builds on the foundation laid by CRM AI Wizard and sets the stage for full live betting integration.

Phase 1 — CRM

CRM AI Wizard

Email-based personalized content. Proves ROI with zero sportsbook integration. Data pipeline and player segmentation established here.

Learn more →

Phase 2 — You Are Here

Betting Companion

On-site JS plugin. Pre-match recommendations and bet slip creation. Leverages player profiles built during Phase 1.

Phase 3 — Deep Integration

AI Bet Slips

Real-time live betting recommendations. Requires deeper platform integration for data sync and arbitrage prevention.

Learn more →

Ready to Personalize Your Sportsbook?

See how the Betting Companion surfaces the right picks for every player.

Request Demo Contact Sales