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Prediction Markets Research

Data-driven analysis of prediction market infrastructure, regulation, institutional adoption, and what it means for sportsbook operators.

21 articles
Prediction Markets

CFTC vs. State Regulators: The Legal Showdown Reshaping Prediction Markets

50+ active cases, $44B in 2025 volume, and a circuit split heading to SCOTUS. What the CFTC vs. states battle means for sportsbook operators.

16 min March 2026
Prediction Markets

The Big Three Go Federal: DraftKings, FanDuel & Fanatics Launch Prediction Markets

DraftKings, FanDuel, and Fanatics all launched prediction market platforms in December 2025. What the structural shift to CFTC oversight means for the industry.

18 min March 2026
Prediction Markets

Sports Volume Explosion: How Prediction Markets Overtook Politics

Sports now drives 87% of prediction market volume. How $63.5B in 2025 trading reshapes what operators need to know about the new wagering landscape.

13 min March 2026
Prediction Markets

Arbitrage & Latency Strategies Between Prediction Markets and Sportsbooks

Bots extracted $40M+ from Polymarket exploiting pricing gaps between prediction markets and sportsbooks. What latency arbitrage means for operators and line int...

18 min March 2026
Prediction Markets

Tax Advantages Drawing Professional Bettors to Prediction Markets

Section 1256 contracts and the OBBBA's 90% loss cap are pushing pro bettors from sportsbooks to Kalshi. Here's the math behind the migration.

15 min March 2026
Prediction Markets

Wall Street Moves In: How Institutional Traders Are Reshaping Prediction Markets

Jump Trading, SIG, and DRW are entering prediction markets. 80x volume growth in 2 years signals a structural shift—not a trend. What it means for operators.

18 min March 2026
Prediction Markets

Sports Leagues vs. Prediction Markets: Partnerships, Profits, and the Integrity Fault Line

NHL, UFC, and MLS embraced prediction markets while the NFL fought back. Inside the $260M integrity battle reshaping American sports.

18 min March 2026
Prediction Markets

PM Odds as 'Truth Serum': How Prediction Markets Became Mainstream Media's Data Layer

CNN, CNBC, WSJ and CBS integrated live prediction market odds in 2025–2026. Here's what the media shift means for sports betting operators.

13 min March 2026
Prediction Markets

Platform Hybrids, 18+ Access & Consumer Protection Gaps in Prediction Markets

How prediction market platforms exploit age and regulatory loopholes, leaving younger bettors without consumer protections built into licensed sportsbooks.

16 min March 2026
Prediction Markets

NYSE Owner's $2B Polymarket Bet: What It Means for Sportsbook Operators

ICE invested $2B in Polymarket at a $9B valuation. Here's what prediction markets' institutional moment means for licensed sportsbook operators.

16 min March 2026
Prediction Markets

Prediction Markets Inside Sportsbook Super Apps: The Betr Model

How Betr, DraftKings, and FanDuel are bundling prediction markets into super apps — and what it means for CRM, retention, and operator margins.

16 min March 2026
Prediction Markets

Polymarket Introduces Fees: What Commercial Maturity Means for Operator B2B

Polymarket's 2% fee model signals prediction markets are real B2B infrastructure. What operators must know about PM integration, costs, and CRM opportunity.

13 min March 2026
Prediction Markets

Kalshi's Transfer Portal Play: Prediction Markets Invading Niche Sports Segments

Kalshi's transfer portal gambit reveals how prediction markets are colonizing niche sports—and what it means for licensed sportsbook operators competing for the...

12 min March 2026
Prediction Markets

Robinhood-Kalshi: 24M New Bettors Bypassing Sportsbook Onboarding

Kalshi's Robinhood integration put sports event trading in front of 24M pre-verified users—bypassing KYC, age gates, and the sportsbook CAC arms race entirely.

14 min March 2026
Prediction Markets

NHL, UFC, MLS Go Exclusive With Polymarket: What Operators Must Do Now

Three major leagues signed exclusive Polymarket deals in 90 days. With $44B+ in 2025 volume, here's the operator playbook for the prediction market shift.

15 min March 2026
Prediction Markets

Hybrid Operators Need a New CRM Playbook for Prediction Markets

Hybrid operators running sportsbook and prediction markets need a new CRM strategy. How to segment, engage, and migrate users across two regulatory identities.

16 min March 2026
Prediction Markets

Prediction Markets Go Retail: What Sportsbook Operators Must Prepare For

Prediction markets hit $44B in 2025 volume. Here's what sportsbook operators must build — and fix — before NFL 2026 changes the game permanently.

16 min March 2026
Prediction Markets

Prediction Markets Lack Native Sports Tooling: The $24B B2B Opportunity

87% of Kalshi's $24B 2025 volume was sports — yet no native sports CRM or operator tooling exists. The prediction market B2B infrastructure gap is real and grow...

14 min March 2026
Prediction Markets

Who Sets Prediction Market Odds — and What Operators Can Learn

Kalshi hit $50B annualized volume in 2025. Institutional firms now set the lines. Here's what sportsbook operators must do to compete.

16 min March 2026
Prediction Markets

Prediction Markets: The Untapped Goldmine Research

$24 billion in Polymarket and Kalshi volume is public probability data. How bookmakers can use prediction market signals for odds calibration and sharp money de...

15 min January 2026
Prediction Markets

Sharp Wallet Tracking: A Technical Guide Research

A technical guide to identifying the 16.8% of profitable Polymarket wallets and using their trading activity as early signals for sports betting markets.

12 min January 2026