Turn Your Dormant Database
Into Active Bettors

Personalized betting digests that convert — powered by behavioral data you already have. Works with Optimove, Braze, or any CRM. The easiest first step into AI-powered content.

+26%
Email Engagement Lift
17+
Languages
47+
Player Segments
10+
Languages

86% of Players Unsubscribe From Irrelevant Betting Emails

Your database is valuable. But generic "Weekend Football Specials" emails aren't converting anyone.

$200-500
Cost to acquire one bettor
4%
Of bettors stay longer than 1 year
86%
Opt-out from irrelevant messages

From Boring Odds to Personalized Context

Same data, completely different engagement.

Without AI Wizard

Subject: Weekend Football Specials!

Hi Customer,

Check out this weekend's matches:

Man City vs Liverpool - 2.10 | 3.40 | 3.20
Bayern vs Dortmund - 1.85 | 3.60 | 3.90
PSG vs Lille - 1.45 | 4.50 | 6.00

[Same email to 100,000 players]
Result: 2% CTR, high unsubscribe rate

With AI Wizard

Subject: Marco, 3 BTTS picks matching your style

Hey Marco,

Based on your last 12 bets, you prefer BTTS
markets in top-6 clashes. Here are 3 matches:

• Man City vs Liverpool — BTTS hit 100%
• Bayern vs Dortmund — 4.1 avg goals
• PSG vs Lille — 100% BTTS last 6

[47 segments, personalized content]
Result: 8%+ CTR, lower churn

Interactive Digest Demo

See how different player segments receive personalized content. Click a segment to preview their digest.

Player Segments

Email Preview

Works Through Your Existing CRM

No sportsbook integration needed. We plug into what you already have.

1

Connect Your Data

Export betting history (daily/weekly). CSV or JSON. No real-time integration needed.

2

We Analyze & Segment

Behavioral clustering, pattern mining, personalized content for each player.

3

Deliver Through Your CRM

JSON/HTML templates ready for Customer.io, Braze, or any platform.

Works With Your Stack

Drop-in templates for Customer.io, Braze, and any CRM that supports dynamic content.

<!-- Customer.io Liquid Template -->

<div class="player-style">
  <span class="label">Your Style</span>
  <h3>{{trigger.segment_name}}</h3>
  <p>{{trigger.segment_description}}</p>
</div>

{% for match in trigger.matches %}
<div class="match-card">
  <h3>{{match.home_team}} vs {{match.away_team}}</h3>
  <ul>
    {% for reason in match.reasons %}
      <li>{{reason}}</li>
    {% endfor %}
  </ul>
  <a href="{{match.deep_link}}">View Match</a>
</div>
{% endfor %}

{% if trigger.betslip %}
<div class="betslip-card">
  {% for sel in trigger.betslip.selections %}
  <div>{{sel.match}}{{sel.market}} @ {{sel.odds}}</div>
  {% endfor %}
  <a href="{{trigger.betslip.deep_link}}">Open Betslip</a>
</div>
{% endif %}
// GET /api/v1/digests/{player_id}

{
  "player_id": "usr_abc123",
  "locale": "en",
  "segment": {
    "name": "Weekend Acca Player",
    "description": "3-4 leg combos, BTTS, odds 2.0-2.5"
  },
  "matches": [
    {
      "home_team": "Manchester City",
      "away_team": "Liverpool",
      "reasons": ["BTTS hit 100% in top-6 clashes"],
      "markets": [
        { "name": "BTTS: Yes", "odds": 1.72 }
      ],
      "deep_link": "https://sportsbook.com/event/12345"
    }
  ],
  "betslip": {
    "combined_odds": 4.80,
    "deep_link": "https://sportsbook.com/betslip?s=..."
  }
}
# POST https://your-crm.com/webhooks/bidcanvas

{
  "event": "digest.ready",
  "batch_id": "batch_20260205",
  "stats": {
    "total_players": 45230,
    "segments": {
      "weekend_acca": 12450,
      "conservative_singles": 18320,
      "dormant_reactivation": 4200
    }
  },
  "download_url": "https://api.bidcanvas.io/exports/batch.json"
}

# Trigger Customer.io event per player:
curl -X POST track.customer.io/api/v1/customers/{id}/events \
  -d '{"name": "weekly_digest_ready", "data": {...}}'

Everything You Need for Personalized Activation

Built for CRM teams who want measurable results.

Behavioral Segmentation

47+ auto-generated segments based on betting patterns, not just demographics.

One-Click Deep Links

Pre-filled betslips that open directly in your sportsbook. Zero friction.

Built-in A/B Testing

Every player assigned to test groups. Measure uplift with confidence.

10+ Languages

Fully localized content for European markets. Right language, right context.

No Real-Time Needed

Works with T-1 or weekly data exports. No complex sportsbook integration.

GDPR Compliant

We process data, you control delivery. No direct player contact from us.

Metrics That Matter

We optimize for the KPIs you're measured on.

Your KPI How We Help Expected Impact
Reg → First Deposit Contextual guidance for new signups +5-10%
FD → Repeat Deposit Pattern recognition drives repeat behavior +8-15%
Bet Frequency Regular, relevant weekly triggers +20-30%
Avg Betslip Size Gradual increase with suggested combos +0.5 events
Sports Share Reactivate casino-only players 5% → 10%+

Fits Your Existing Stack

We work with your existing CRM and data infrastructure.

Customer.io
Braze
Optimove
Any CRM
1

Data Connection

Connect betting history, we set up pipeline

2

Segmentation

Behavioral analysis, segment definitions

3

Pilot Launch

Subset of database, A/B groups assigned

4

Measure & Scale

Analyze results, expand to full database

Localized for European Markets

Native-quality content in 10+ languages. Not just translated — culturally adapted.

🇬🇧
English
🇩🇪
German
🇪🇸
Spanish
🇫🇷
French
🇮🇹
Italian
🇵🇹
Portuguese
🇵🇱
Polish
🇸🇪
Swedish
🇫🇮
Finnish
🇳🇴
Norwegian

Ready to Activate Your Dormant Database?

Pricing and scope tailored to your needs — let's talk.

Request Pilot Schedule a Call