A JavaScript plugin that embeds directly into your sportsbook. Surfaces personalized pre-match recommendations and helps players discover and build interesting bet slips — based on their preferences and real statistical patterns.
Your sportsbook shows hundreds of events and thousands of markets. Most players stick to what they know — missing matches and bet types that would genuinely interest them.
Same events, completely different experience for each player.
UPCOMING MATCHES Premier League Man City vs Liverpool Sat 17:30 Arsenal vs Chelsea Sun 16:30 Tottenham vs West Ham Mon 20:00 La Liga Real Madrid vs Getafe Sat 21:00 Barcelona vs Atletico Sun 21:00 Bundesliga Bayern vs Dortmund Sat 18:30 Leipzig vs Leverkusen Sat 18:30 [Same list for every player] [No context, no recommendations] [Players bet on what they already know]
RECOMMENDED FOR YOU
Based on your betting history:
1. Man City vs Liverpool
"BTTS has hit in 100% of top-6 clashes
at Etihad this season. Your BTTS bets
have a 67% hit rate."
→ BTTS: Yes @ 1.72
2. Bayern vs Dortmund
"4.1 avg goals in this fixture.
Over 2.5 has landed in 8 of last 10."
→ Over 2.5 Goals @ 1.55
BUILD YOUR BETSLIP
✓ BTTS: Man City vs Liverpool @ 1.72
✓ Over 2.5: Bayern vs Dortmund @ 1.55
✓ BTTS: PSG vs Lille @ 1.80
Combined: 4.80
[Open Betslip]
A content layer that sits on top of your sportsbook — surfacing the right events, markets, and narratives for each player.
AI analyzes each player's betting history — preferred sports, leagues, market types, bet sizes — and surfaces upcoming events they're most likely to engage with. Not just popular matches, but personally relevant ones.
Suggests bet slips tailored to each player's style — BTTS combos for acca players, double chance singles for conservative bettors, high-odds specials for thrill seekers. Each suggestion comes with statistical reasoning.
Every recommendation includes a short explanation — head-to-head trends, form streaks, referee patterns, league statistics. Players understand the story behind each pick, not just the odds.
Highlights upcoming events across the player's preferred sports and leagues. Time-based recommendations surface matches kicking off within the hour — driving urgency and session engagement.
Embeds directly on your sportsbook. No app rebuild required.
Add a JavaScript snippet to your sportsbook pages. The companion renders as a widget — configurable position, size, and trigger. Doesn't alter your existing UI.
Link recommendations to your platform's bet slip API. One-click additions go straight to the player's native bet slip — no friction between recommendation and action.
Send player ID for fully personalized recommendations. Works without player data too — anonymous users get popular picks and trending events.
Every feature drives engagement without disrupting your existing sportsbook experience.
Learns from betting history — preferred sports, leagues, market types, bet sizes, timing patterns. Recommendations improve over time.
Every pick backed by data — H2H records, form streaks, league averages, referee tendencies. Players get context, not just numbers.
Recommendations link directly to pre-populated bet slips. One tap from insight to bet — no manual market searching.
Content generated natively in European, CIS, LATAM, MENA, and APAC languages. Culturally adapted, not just translated.
Full brand customization — colors, fonts, layouts. The widget looks like a native part of your sportsbook, not a third-party add-on.
Split traffic between personalized and control groups. Measure impact on bet frequency, diversity, session time, and revenue per player.
The Betting Companion builds on the foundation laid by CRM AI Wizard and sets the stage for full live betting integration.
Email-based personalized content. Proves ROI with zero sportsbook integration. Data pipeline and player segmentation established here.
On-site JS plugin. Pre-match recommendations and bet slip creation. Leverages player profiles built during Phase 1.
Real-time live betting recommendations. Requires deeper platform integration for data sync and arbitrage prevention.
See how the Betting Companion surfaces the right picks for every player.